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How to write an article for SEO optimization?

How to write an article for SEO optimization?

You don't need a magic spell to get your articles to top search engine results. It's simpler than you think; All that we will talk about in this article is nothing but a set of simple SEO rules and conditions that have a great impact on the quality of the article internally and improving it so that it appears in the best possible image for visitors.

Perhaps if you wanted to shorten the phrase “improving the results of search engines internally” and the set of rules that fall under this term, the optimal and correct abbreviation would be “improving the user experience” and this is what you should pay close attention to, but all the SEO terms work according to this goal and for it change and change Over time, what are those rules that you should not deviate from?

Article link

There is no harm if you use any form of article links, but the distinguished and preferred link that complies with the terms of SEO is the one that contains the keyword that the article focuses on in the link in the first three words; As search engines give great importance to the first three words of the link after the domain name and then the importance of the fourth word is less, and as long as search engines are smart and know the meanings of words, it is also preferable not to use numbers but explicit words and to stay away from long links whenever possible.

Article title

The title of the article is the first gateway through which the visitor decides whether to read the article or search for another article. Therefore, the major sites exaggerate the interest in how to write attractive and smart titles, and you can be creative in that as you want, provided that you do not exceed the following SEO conditions:

  • Search engines do not display long titles; It only displays a title that is 60 characters long or 512 pixels wide; Therefore, it was preferable that the title not be longer than 55 characters, and the maximum that it should not exceed 60 characters only.
  • The title of the article should contain the keyword that you are targeting, the more the title begins with the keyword, the better.
  • The article title must have the H1 tag alone, and there are no other tags on the page with the same tag except the title.


The introduction of the article is the second factor that attracts the visitor to continue reading the article, and it also has strategies to draw the visitor's attention and push him to read the article. One of the SEO conditions recommended by experts in order to write SEO-friendly content is that the introduction to the article includes the keyword in a streamlined manner without focusing on it; Previously mentioning the keyword too much was a push factor for you in search engines, now it's a bad factor that brings penalties.

Article length

SEO experts unanimously agreed that the longer the article is, the greater the chance for it to outpace other competing articles, and some even set the 2000-word number as a distinctive number that makes any article top search engines. But we must not forget the main reasons behind the interest in the length of the article, which is that the content of the article is comprehensive and contains as much information as possible that the visitor is looking for.

This means that the article length relationship does not only count if you wrote a long article, it should top the search engines, but only if your article is more comprehensive than the competing articles. So if you want to know what article length is appropriate for each idea, analyze the competitors’ articles and find out the length of their articles and the information they share with them.

Article format

The vast majority of content writers are well aware of the importance of a simple article format on the visitor's eye, and a few still put the entire content in a solid, unreadable template; If your blog lacks the following factors, you should start correcting these errors as soon as possible:

  • The article should be divided into several paragraphs, and it is preferable that each paragraph not exceed 100 words only, provided that each paragraph presents a specific idea.
  • The article must contain main headings and sub-headings, so that it is easier for the visitor to understand the article, know its parts, and go directly to the part he wants; If the visitor does not find the information he is requesting quickly, he will go looking for other sites.
  • Use a font suitable for the eye and make the size and font of the color perfectly suitable for the eye. It is not recommended to use more than one font but you can use the same font in different sizes for headings and paragraphs, or you can at least choose two different types of fonts.
  • If the article is too long, the article can be divided into two or more pages under the same link, and you will often get more views if you use this method intelligently.

Visual content

The introduction of visual content such as images, videos, forms, presentations, etc., has a very effective role in writing content that is compatible with the terms of SEO, as well as improving the user experience and keeping it for a longer period within the site; As humans, we tend to be more into visual content than others. Therefore, it was necessary to pay attention to the following criteria:

  • The article must include images in proportion to its length and images must be in web formats JPEG and PNG, due to their quality in displaying images with low size, and the size of one image should not exceed 100 KB, but the smaller the image size, the better it is taking the quality of the display Into account.
  • Each image added to the article must have a purpose and benefit. It is preferable not to have too many images, because their large number increases the size of the total page, which causes a delay in opening the page to the visitor. The time element is very important in terms of SEO rules.
  • You must configure each image for image search engines, by writing for each image text in the Alt Text field and a description containing the keyword.

Use keywords synonymous with the main

Search engines are constantly evolving, and focusing on a particular keyword has become a bad thing. They are replaced by other synonyms.

Linking with trusted sites

When you place links to reliable sites that have a high degree of credibility and trust with the search engine, the engine adds your article to the same category and increases confidence in your site; The goal is not, as some do, to hide links to similar articles so that there is only your site and you will not be able to do that, but the idea is to provide him with information with complete sincerity and only then will you be rewarded with increased confidence in your article and your site, and then in everything you present if you move forward more in Improve user experience.

The rule for internal linking between articles

As you indicated in your article to link an article on a trusted site, it is a condition of SEO that you link internally between articles that are close to the same idea as the current article, and thus will help search engine spiders move from one article to another within your site, and visitors will help you obtain more information related to With the subject of their search, this linking will transfer trust from one page to another over time, thus increasing the confidence of search engines in your site constantly, and thus more advanced results.

Add social networking buttons

If the visitor likes your site, he will not hesitate to share the article on social networks with his friends, and these posts are one of the signals to the search engines that the visitor likes the article, so the confidence of the engines in your site will rise, even by a small amount, as well as visits from social networking sites and this is a good thing, and if you do not use buttons Social networking You are losing yourself on this simple progress.

Other factors related to the location

There are also a number of other factors related to the site as a whole but affecting the ranking of individual articles. These elements are called On Page SEO and you will find various information about them in the SEO section of Hassoub Academy. Perhaps the most important SEO terms regarding them are:

  • The speed of opening the site : the speed affects the improvement of the user experience: many studies have shown that 75% of visitors get bored and do not return to the site again if it exceeds 4 seconds until it is fully opened; Therefore, it is necessary to pay attention to the speed of the site and give this matter the utmost importance.
  • Site compatibility with all devices : Visitors now use many, many different devices to browse the Internet. With all devices, regardless of their type, otherwise you will lose a large number of visitors not to be underestimated.
  • Website template used : If the template is bad to drive visitors away from the site; Choose a simple, distinctive template that will serve its purpose, and do not forget that simplicity is the secret of beauty.

In conclusion, the above were some of the SEO rules and conditions that you should pay attention to as much as possible in every article you write to top the search engine results. If you are a beginner or do not have the time for that, we advise you to hire a freelance SEO writer to take care of applying the laws of internal factors to create sites for you.